Our co-hosts are then joined by a special guest – Alexandre Argenta, the president
of (Brazilian Educational & Language Travel Association) – for a thoughtful discussion on how education agencies are adapting to a widening field of study destinations. The conversation touches on a number of growing destinations in Asia, Europe, the Middle East, and Latin America.

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

• “ºÚÁϹÙÍø Podcast: Sustainable international student recruitment from a UK-China perspective“
• “UNESCO confirms growing trend of intra-regional student mobility“
• “From the Big Four to the Big Fourteen“

The post ºÚÁϹÙÍø Podcast: Student flows are shifting. Are agencies following suit? appeared first on ºÚÁϹÙÍø Monitor - Market intelligence for international student recruitment.

Martijn is then joined by an expanded panel for a discussion on sustainable recruitment through a China-to-UK lens.

The panel includes Christina Ke, Managing Director of UOffer Global; Dave Amor, Founder and Director of Higher Insights; Jian Li, Deputy Director (Education) with the British Council; Cheryl Xu, Director of China Office for the University of Portsmouth; Kiran Patel, Senior Director Commercial and Deputy Head of China with The China-Britain Business Council; and Tony Lee, Chief Visionary Officer at ºÚÁϹÙÍø.

The discussion occurs as the UK has solidified its position as the preferred study destination for Chinese students, recently overtaking the US on the strength of its strong higher education brand and the efficiency of its postgraduate models.

However, Chinese families are becoming increasingly results-oriented, prioritising employability and return on investment over rankings alone, while the UK government’s International Education Strategy has shifted the focus toward “sustainable” growth.

This creates a new landscape where value, student experience, and strict compliance are paramount, and our panel considers what this means for UK recruitment in China going forward.

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

• “ºÚÁϹÙÍø Podcast: Are you using the right digital channels to reach international students?“

The post ºÚÁϹÙÍø Podcast: Sustainable international student recruitment from a UK-China perspective appeared first on ºÚÁϹÙÍø Monitor - Market intelligence for international student recruitment.

Our hosts are then joined by Nicolas Chu, CEO & Founder of , and Jennifer Parsons, Executive Director of Partnerships with , for a featured discussion on how we can harness the power of people, process, and platforms in order to better engage with prospective students.

The context for this discussion is that international student recruitment has entered a new phase, one marked by changing student preferences and also by much more intense competition. The result is a widening gap between student expectations and institutional performance, especially in terms of responsiveness to student enquiries and the channels that institutions and schools use to engage prospective students.

As recruitment professionals, we must now consider even more carefully than ever: how can we best meet students where they are, with timely responses on the channels they prefer?

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

• “ºÚÁϹÙÍø Podcast: Students are switching to AI for search. Are you ready?“
• “Survey highlights a growing ‘engagement gap’ between international student expectations and institutional response“

The post ºÚÁϹÙÍø Podcast: Are you using the right digital channels to reach international students? appeared first on ºÚÁϹÙÍø Monitor - Market intelligence for international student recruitment.

Our hosts are then joined by Tim O’Brien – Senior Vice President of New Partner Development with – and Education marketing coach and author for a featured discussion on how AI-based search is affecting international student recruitment.

Today’s students are moving away from scrolling through pages of search results and are instead heading straight to generative AI for answers. Tools like ChatGPT and Gemini are no longer just homework helpers, they are becoming early stage advisors for a new generation of prospective international students.

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

• “AI is changing how students search: What it means for marketing and recruitment“
• “The ChatGPT Generation: How AI Is quietly rewriting the global student search experience“
• “ºÚÁϹÙÍø Podcast: Stop losing applicants: How qualification recognition drives seamless international enrolment“

The post ºÚÁϹÙÍø Podcast: Students are switching to AI for search. Are you ready? appeared first on ºÚÁϹÙÍø Monitor - Market intelligence for international student recruitment.

Martijn is then joined by Noah Sobe, Chief of Section, Higher Education with , and CEO Esther Benjamin for a featured conversation on how transparent and effective qualification recognition is an essential foundation for international student mobility.

Listen in to learn why qualification recognition is often described as the biggest invisible barrier to student mobility today, and how institutions and other stakeholders can build better systems to support a seamless transition for international students.

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

• “ºÚÁϹÙÍø Podcast: Engine of growth: The true value and impact of the international education sector“

The post ºÚÁϹÙÍø Podcast: Stop losing applicants: How qualification recognition drives seamless international enrolment appeared first on ºÚÁϹÙÍø Monitor - Market intelligence for international student recruitment.

Our hosts are then joined by an expert panel for a thoughtful discussion on the data, narratives, and policy alignment that will shape the future of our sector in destinations around the world.

Our panel for this episode includes Jeremy Neufeld, the Director of Immigration Policy for the ; Natalie Lulia, the Regional Director Americas, Europe & Gulf Cooperation Council, Councellor – Education with ; and Cindy McIntyre, Senior Advisor and Chief of Staff at the (CBIE).

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

• “ºÚÁϹÙÍø Podcast: Live from ºÚÁϹÙÍø Berlin 2025“

The post ºÚÁϹÙÍø Podcast: Engine of growth: The true value and impact of the international education sector appeared first on ºÚÁϹÙÍø Monitor - Market intelligence for international student recruitment.

Our hosts are reporting live from Berlin in this episode at the 30th anniversary edition of ºÚÁϹÙÍø Berlin, with featured interviews with a series of expert guests: Andrew Mangion, Executive Chairman and CEO at ; Philippe Taza, CEO of ; Novie Tajuddin, the CEO of (EMGS); and Shawn Silverstone, the Director of International Marketing .

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

• “ºÚÁϹÙÍø Podcast: Beyond the offer letter: The services that drive international student success“

The post ºÚÁϹÙÍø Podcast: Live from ºÚÁϹÙÍø Berlin 2025 appeared first on ºÚÁϹÙÍø Monitor - Market intelligence for international student recruitment.

Our co-hosts are then joined by two special guests – Sarah Todd, principal consultant with ; and Gordon Scott, managing director of – for a discussion that goes beyond the offer letter to break down the hierarchy of student needs and concerns about study abroad. The discussion focuses on the programmes and services that are absolutely essential for students to make a smooth transition, which are ‘nice-to-haves’ that enhance the experience, and – perhaps most importantly – which are the overlooked elements that truly determine whether a student thrives.

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

• “ºÚÁϹÙÍø Podcast: From ‘policy focused’ to ‘student centred’: A new era in international education?“

The post ºÚÁϹÙÍø Podcast: Beyond the offer letter: The services that drive international student success appeared first on ºÚÁϹÙÍø Monitor - Market intelligence for international student recruitment.