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9th Dec 2011

20 trends in educational marketing

YouTube. Flickr. Facebook. Apps. Mobile. e-brochures. Do you ever feel like educational marketing is going off in so many different directions these days that it is impossible to keep up? Well this blog post from bestcollegesonline.com will tie it all together for you with their summary of "20 Cool Trends in College Marketing". The post features some good real-world examples and useful stats for a range of marketing tactics and strategies, including the following.

  • The now-famous YouTube clip of a day in the life of Macalester College President Brian Rosenberg.
  • The use of QR codes in Highbury College Portsmouth's .
  • The extensive archive of crowdsourced photos in the .
  • Prominent that tie back to Facebook's Places product.
  • Interesting statistical models for predicting student retention rates.

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Report: International students already studying in the UK or offshore through TNE represent an increasingly important recruitment opportunity Tighter compliance thresholds for UK universities recruiting international students – and the associated “Red, Amber, Green” scheme developed...
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