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ChatGPT for international education marketing: What is “Prompt Engineering?” Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...
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Building better landing pages for international student recruitment The following feature is adapted from the 2024 edition of Ϲ Insights magazine. The digital edition of the...
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The importance of SMS and messaging for converting prospective international students We still call our parents, children, and best friends when we want a big, long chat about what’s...
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The art of the short: Viral video for international student recruitment The following feature is adapted from the 2024 edition of Ϲ Insights magazine. The digital edition of the...
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How big is the Internet, and how are we using it now? The annual report on global digital trends from marketing agency We Are Social is always a must-read around...
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AI is here…Are you ready? The following feature is adapted from the 2024 edition of Ϲ Insights magazine. The digital edition of the...
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University websites: How can we make them better for international student recruitment? The following is a guest post by Guus Goorts, and is excerpted with permission from his forthcoming book,...
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Super-maps powered by generative AI could find a ready audience in international students A new report from Lufthansa Innovation Hub (LIH) suggests that educators and agents may soon have a powerful...
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How good homepage design can encourage “stealth applicants” toward enrolment One of the top resources for international students researching study abroad is still the institutional website, which of...
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Mapping the student journey: Good data, student-centric strategies, and a customised CRM are must-haves The following article is adapted from the 2025 edition of Ϲ Insights magazine, which is freely available to...
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Study tracks top messaging apps and student priorities in key Asian markets It can be difficult to track which messaging apps are the most popular in different countries, but a...
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Ϲ Podcast: How podcasting can help engage with prospective international students Listen in as Ϲ’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...
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