Ϲ

Market intelligence for international student recruitment from Ϲ

Ϲ

6th Jun 2012

How will the Indian rupee’s slide affect your recruitment strategy?

“I am suffering for non-academic reasons. Had I done the course a year earlier, I would have paid some 20% less than now.”

— Natasha Kumar, Indian student worrying about her plans to study at Nanyang Technology University (NTU) in Singapore, quoted by the industry news site Overseas Overwhelmed

Kumar’s concerns are being felt by the hundreds of thousands of Indian students hoping to study in overseas institutions in the near future or already in courses. The reason? The rupee’s rapid and continuing slide against the US dollar; it depreciated by 6.51% in May alone and has fallen by more than 23% in the past year. Of course this is problematic for Indian students set on studying abroad. A choice to study in an overseas institution is always expensive, but a huge volume of Indian students have nevertheless paid in full in institutions around the world: in 2010–11, it’s estimated that 103,895 Indian students studied in the US, 27,000+ studied in Australia, and 12,000 studied in Canada. The rupee’s declining value will, at the very least, cause students to think long and hard about where they choose to study and to carefully evaluate the affordability of their study options. Amit Agnihotri, director of , commented to Overseas Overwhelmed: “It may not affect the Ivy Leagues because of their pedigree but it will certainly hamper tier-II foreign colleges that get the bulk of the Indian students.” The reason for the rupee’s fall is linked to the Euro financial crisis, which has caused investors to sell the euro and buy more US dollars, leading to all major currencies’ depreciation against the dollar. The rupee was affected more than most other currencies due to problems in the Indian domestic economy: sluggish economic reforms and increasing current and fiscal deficits. "The rupee will be under pressure for the next six to nine months," predicts Manoj Vohra, director, Asia-Pacific, at Economist Intelligence Unit (EIU), to India’s .

Rupee’s fall creates opportunities as well as challenges

If some institutions and even country markets stand to lose from Indian students’ greater caution, others stand to gain. Price-sensitive Indian students may not abandon their plans to study overseas but may choose less costly options and/or courses where they have an opportunity to work. The other positive factor is Indian students’ unabated appetite for study abroad. As Anahita Sahni, who wants to study management in Singapore told :

"Getting admission to good Indian colleges is becoming very difficult. Last year, Delhi University announced a 100% cut-off. With such high cut-off marks, it gets impossible to secure a seat. Like me, many of my friends are planning to study abroad."

The rupee will at some point stop its decline. In the meantime, how will your institution approach the situation? Will it adopt new pricing policies for Indian students, such as discounting, financial aid or staggered payment terms? How will it affect your strategies regarding recruiting students from India? Sources: Overseas Overwhelmed, , , Toonari Post,

Most Recent

  • Australia moves to reduce net migration with new restrictions on student family members and “visa hopping” Read More
  • How can we tell the story of international education? Read More
  • UK: August’s sponsored study visa applications drop to lowest level since 2022 Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Australia moves to reduce net migration with new restrictions on student family members and “visa hopping” In a speech at the National Press Club on 17 September, Australian Home Affairs and Immigration Minister Tony...
Read more
How can we tell the story of international education? In Australia, Canada, the United Kingdom and the United States – all federal systems where power is divided...
Read more
UK: August’s sponsored study visa applications drop to lowest level since 2022 Newly released UK Home Office data shows that sponsored student visa application volumes are down significantly through August...
Read more
US court grants preliminary injunction to block rule that would have ended Duration of Status admissions for international students Last month, a consortium of prominent education organisations and unions launched a legal challenge to the Department of...
Read more
For the first time, the Australian government has exercised its powers to cancel an entire course In late 2025, the Australian Parliament passed a package of legislative amendments extending new oversight and regulatory powers...
Read more
Netherlands: Government-commissioned research finds that international students contribute much more than the public cost of hosting them The Dutch government’s economic policy analysis bureau, CPB, has conducted research that shows that international students represent a...
Read more
Korean government introduces new quality controls for universities and agents South Korea met its goal of hosting 300,000 international students by 2027 in mid-2025, two years early, and...
Read more
Australia: Decline in international higher education commencements projected for 2026 Australian universities should not expect an increase in foreign students on their campuses anytime soon, according to Keri...
Read more
What are you looking for?
Quick Links