Turkey often features in any discussion of important emerging markets for international education, in part because the number of outbound Turkish students has grown significantly over the past decade. Precise numbers are elusive as, by some estimates, roughly half pursue summer school studies or other short courses abroad. But some reports put the number as high as 100,000 students, and demand is likely to continue to build going forward. As many as 95% of Turkish students say they would like to study abroad, and only about one in four university applicants can find a place at a domestic institution. In our next Keys to the Market feature today, Lorie Lee, a former language school owner and now director of international business development with international insurance provider guard.me, presents her three keys to this dynamic market.