Tell a good story

Storytelling is a tried and true strategy in branding and market positioning, and this interesting article sets out some solid hooks that you can use to .

Digital marketing in 2017

A review of five important trends that will influence  this year, including virtual reality, tracking social channels, and student services.

China cools on Taiwan

It has been a frosty year for China-Taiwan relations, and now reports indicate that . For additional background on China’s connection to Taiwan as a study destination, please see our earlier report on the subject.

Your website is a welcome mat

International students have any number of concerns before they arrive at your institution or school. Will they fit in? How will they adjust to life in a new country or city? Here are some solid tips and examples for how your website can send strong signals that your campus is .

Getting work in Japan

Japan is in the midst of a drive to increase its international student numbers, and the latest employment stats for foreign graduates won’t hurt a bit. This is an interesting example of an emerging destination taking .