Ϲ

Market intelligence for international student recruitment from Ϲ

Ϲ

9th Nov 2022

Are too few international students aware of the advantages of US community colleges?

Short on time? Here are the highlights:
  • US community colleges enrolled 24% fewer international students in 2020/21 compared to the previous year
  • Declining international enrolments for this sector is a long-term trend, possibly because not enough international students are aware of community colleges’ substantial strengths
  • Community colleges are often an ideal environment for new international students, especially in terms of “whole person” supports and English-language training
  • Many also have partnerships with four-year colleges allowing students to transfer easily between each type of institution

The number of international students enrolled at US community colleges fell to 60,170 in the 2020/21 academic year, representing the steepest decline among institutional types in a time frame punctuated by severe pandemic restrictions. The data comes from IIE’s Open Doors 2021 Report on International Educational Exchange and is reported in an IIE/AIFS report entitled “.”

International enrolment losses at US higher education institutions in 2020/21. Source: IIE

The number of international students at community colleges in 2020/21 represented 7% of all international students at US colleges and universities. The 24% decline from the previous academic year was accelerated by the pandemic and its effect on recruitment activities and students’ ability to travel, but it is also part of a general downward trend in international enrolments in community colleges.

International enrolments in US community colleges, 2000/01–2020/21. Source: IIE

A missed opportunity?

The IIE/AIFS report discusses a major issue that is likely impeding community colleges’ ability to recruit international students: lack of awareness that community colleges can prepare students to transition smoothly to degrees at four-year institutions.

Community colleges are two-year institutions in which the associate degree is the highest degree level offered; diplomas and certificates are also common credentials that students can obtain at these colleges. Importantly, many community colleges serve as a stepping-stone for students wanting more advanced degrees. The report elaborates:

“The “2+2” model, whereby students first earn an associate degree at a community college before transferring to a four-year institution to earn their bachelor’s degree, is unique to the US higher education system. International students and their families may not even be aware that this is a potential option for beginning their studies that can still result in a bachelor’s degree from their desired institution.”

What’s more, community colleges are often an ideal environment for international students to acclimate to US education and culture by offering:

  • Affordability through low-cost tuition and fees;
  • Open access enrolment – “allowing international students to gain support for English language development and academic preparation to pursue degree study.”

The report emphasises that there is an opportunity for US community colleges to better articulate their competitive strengths, especially at a time when so many students – domestic and international alike – face affordability crises due to widespread economic downturns and inflation.

Retention is the key

Community colleges often do not have nearly the international recruitment budgets that four-year and graduate colleges do. For this reason, the report suggests that the most convincing asset that community colleges in their recruitment arsenal is their current students. Many community colleges have excellent reputations for their devotion to serving the “whole person” enrolled with them, supporting students not only academically but also through mental health and community services, language-learning, and small class sizes. Leveraging the positive experiences of current and former international students – e.g., through a student ambassador programme – is a promising direction for community colleges. Those students can also highlight the partnerships and “2+2” arrangements with four-year colleges to prospective students overseas who may not be aware of them.

The report includes several “student success story” examples to prove how persuasive student outcomes and testimonials can be.

Positive news on the horizon

IE’s Spring 2022 Snapshot found that 68% of community colleges reported an increase in the number of international student applications 2022/23 programmes. The following chart shows the top senders of students to US community colleges.

Main senders of international students to community colleges in 2020/21. Source: IIE

For additional background, please see:

Most Recent

  • Australia moves to reduce net migration with new restrictions on student family members and “visa hopping” Read More
  • How can we tell the story of international education? Read More
  • UK: August’s sponsored study visa applications drop to lowest level since 2022 Read More

Most Popular

  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More

Because you found this article interesting

Australia moves to reduce net migration with new restrictions on student family members and “visa hopping” In a speech at the National Press Club on 17 September, Australian Home Affairs and Immigration Minister Tony...
Read more
UK: August’s sponsored study visa applications drop to lowest level since 2022 Newly released UK Home Office data shows that sponsored student visa application volumes are down significantly through August...
Read more
US court grants preliminary injunction to block rule that would have ended Duration of Status admissions for international students Last month, a consortium of prominent education organisations and unions launched a legal challenge to the Department of...
Read more
For the first time, the Australian government has exercised its powers to cancel an entire course In late 2025, the Australian Parliament passed a package of legislative amendments extending new oversight and regulatory powers...
Read more
Netherlands: Government-commissioned research finds that international students contribute much more than the public cost of hosting them The Dutch government’s economic policy analysis bureau, CPB, has conducted research that shows that international students represent a...
Read more
Korean government introduces new quality controls for universities and agents South Korea met its goal of hosting 300,000 international students by 2027 in mid-2025, two years early, and...
Read more
Australia: Decline in international higher education commencements projected for 2026 Australian universities should not expect an increase in foreign students on their campuses anytime soon, according to Keri...
Read more
The outlook for Indian student mobility through 2030 A new report from QS highlights how Indian demand for study abroad is expected to continue to shift...
Read more
What are you looking for?
Quick Links